An urban legend states that the first pair of Levi's jeans was made of hemp canvas. In fact, the fabric was cotton, made by the Amoskeag Cotton and Woolen Manufacturing Company.[1][2]

The misinformation may have been spread by Jack Herer.[lower-alpha 1]

In March, 2019, Levi's did actually begin allowing the manufacturing of hemp jeans with its brand.[4]

Footnotes

  1. ↑ The 'fact' that hemp sailcloth was used for the first Levi's is cited to Herer's 1985 The Emperor Wears No Clothes in at least one counterculture book.[3]

References

  1. ↑ Micha (March 11, 2014). "The 10 Most Common Myths About Weed" (Sensi blog). Sensi Seeds.
  2. ↑ Browne 1915.
  3. ↑ Deitch 2003, p. 222.
  4. ↑ Angela Velasquez (March 6, 2019). "Levi's Wellthread and Outerknown Introduce Cottonized Hemp Denim". Sourcing Journal.

Sources

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