Alceon Group
Founded1887 (1887)
Headquarters
Sydney
,
Australia
Area served
Worldwide
Websitewww.alceon.com.au

Alceon Group is an Australian manufacturer and owns Decor Corporation Founded in Melbourne in 1958[1] and acquired by Marlin Brands in 2017 and Willow Ware Australia Founded in Melbourne in 1887[2].[3][4][5][6][7]

Willow had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., (c. 1826 – 14 June 1901) and Elizabeth Wilson ( – 21 April 1912). With start-up capital from their parents, they began making tin cans in 1887, then developed a factory in North Melbourne. Ralph Wilson (1865 – 10 December 1930) married Agnes Kirkwood Twaddell (1870–1946) in 1896, and had a home "Benarty", in High street, Malvern. He seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, apart from his retirement in 1906. Apart from robberies and vandalism, the company was never in the news; they established the "Willow" brand in the 1920s, making billies, Coolgardie safes, etc.; became W., M., Y., and A. H. Wilson Ltd. They later moved to Tullamarine, and now only make plastic products. Since 2018 owned by Decor Corporation, a subsidiary of Marlin Management Services.

Brands

Marlin Brands

Moulded plastic "esky" by Willow

Owns 50% of Marlin Brands with Oaktree Capital Management.

  • EziBuy[7]
  • Zanui - Homewares Stores[8]
  • Decor - Food Storage Containers, Brushware & Mops[1]
  • Reva - Pegs
  • Starmaid - Document Storage
  • Willow - BBQ Needs, Document Storage[2]

Mosaic Brands

In July 2018, City Chic Collective sold five of its brands; Autograph, Crossroads, Katies, Millers and Rivers, to Noni B (later renamed to Mosaic Brands) leaving only one brand, City Chic, in its portfolio.[9][10] The remaining operations were rebranded City Chic Collective in November 2018.[11][12]

Owns 36% of Mosaic Brands.[13]

  • Autograph
  • BeMe
  • Crossroads[14]
  • Events
  • Katies
  • Liz Jordan
  • Maggie T
  • Millers[15]
  • Noni B
  • Rivers[16]
  • Rockmans[17]
  • Table Eight
  • W. Lane

See also

References

  1. 1 2 https://www.decor.com.au/
  2. 1 2 "Willow Australia | Insulated Coolers | Bins & More". www.willow.com.au. October 31, 2017.
  3. ↑ "Decor owner Marlin Brands makes $400m first pitch to buyers". Australian Financial Review. September 5, 2018.
  4. ↑ Pollack, Michael (May 2, 2019). "Oaktree and Alceon acquire Marlin".
  5. ↑ McIlvaine, Heather (December 18, 2019). "Marlin Brands buys Zanui". Inside Retail.
  6. ↑ McIlvaine, Heather (April 30, 2019). "Oaktree and Alceon acquire Decor and Willow brands". Inside Retail.
  7. 1 2 "Marlin Brands". Marlin Brands.
  8. ↑ "Furniture & Homewares | Lifestyle Destination | Zanui". www.zanui.com.au.
  9. ↑ "Noni B bags Rivers, Millers and Katies in Specialty buy". The West Australian. 2018-05-14. Retrieved 2018-05-14.
  10. ↑ Specialty Fashion Group completes divestment of five brands Specialty Fashion Group 2 July 2018
  11. ↑ Official Name Change to City Chic Collective Limited City Chic Collective 23 November 2018
  12. ↑ "Change of Company Name to City Chic Collective" (PDF). ASX. Retrieved 20 December 2018.
  13. ↑ "Mosaic Brands Limited - every occasion is a special occasion worth feeling fabulous for - home". www.mosaicbrandslimited.com.au.
  14. ↑ "Crossroads Fashion & Home Online in Australia". www.crossroads.com.au.
  15. ↑ "Millers Online | Shop effortless & affordable Women's Clothing & Accessories with an ageless appeal for everyday". www.millers.com.au.
  16. ↑ "Rivers Australia | Big Brands. Low Prices". www.rivers.com.au.
  17. ↑ "Rockmans | Save on Fashion & Homewares". www.rockmans.com.au.
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