Hans Rudi Erdt
Erdt advertisement poster for Opel Racing, 1911
Born(1883-03-31)31 March 1883
Benediktbeuern, Bavaria
Died24 May 1918(1918-05-24) (aged 35)
Berlin
NationalityGerman
Occupation(s)Graphic designer, lithographer
Known forSachplakat movement, poster propaganda, advertising

Hans Rudi Erdt (31 March 1883 – 24 May 1918)[1][2] was a German graphic designer, lithographer and commercial artist known for his contributions to the Sachplakat movement created by Lucian Bernhard.[3][4][5] His work at the prestigious Hollerbaum und Schmidt art printing company along with Edmund Edel, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich and Karl Schulpig[6] make him one of the most important representatives of German poster art between 1906 and 1918.[7][8][9] Erdt has also been recognized for his innovative use of typography in posters.[10]

Life and work

Born in Benediktbeuern, Bavaria,[11] he trained as a lithographer and became a student of Maximilian Dasio at the Munich School of Applied Arts. He joined Hollerbaum und Schmidt around 1908, becoming part of the "Berlin School",[12] where he created what is considered one of the most enduring examples of Sachplakat, an advertisement for the nascent racing division of the Opel car manufacturer.[8][13] During World War I he created propaganda posters for the German State Film Committee,[14][15][16][17] as well as promotional posters for propaganda films,[18] some of which, like U Boote Heraus! became quite famous at the time.[19][20]

His advertising work varied, from Nivea[21][22] to illustrated weekly newspapers such as Die Woche,[23] tourism and travel events[24] and tobacco companies such as Batschari, Manoli and Mahala Problem.[25]

Erdt died in Berlin of tuberculosis at the age of 35.

Advertisements

World War I film propaganda posters

Notes

  1. ↑ A few German sources place Erdt's death in different years: Alexander Kauther - 1925; the German National Library - 1924. The most commonly used date is 1918
  2. ↑ "ULAN Full Record Display (Getty Research) - Hans Rudi Erdt". Union List of Artist Names. Getty. Retrieved 7 December 2012.
  3. ↑ Consuegra, p. 1924
  4. ↑ Vit, p. 11
  5. ↑ de Jong, p. 42
  6. ↑ Moore, p. 98-99
  7. ↑ Meggs, p. 1954
  8. 1 2 Eskilson, p. 112
  9. ↑ "Hans Rudi Erdt – Biography". Reference Center for Marxist Studies. Archived from the original on 15 April 2013. Retrieved 7 December 2012.
  10. ↑ Diagram Group, p. 281
  11. ↑ Meissner, p. 307
  12. ↑ Aynsley, p. 78
  13. ↑ Raimes, p. 34
  14. ↑ Eskilson, p. 131
  15. ↑ Seidman, p. 20
  16. ↑ Heyman, p. 91
  17. ↑ Ronge, p. 417
  18. ↑ "Hans Rudi Erdt: Biography". Spartacus Educational. Archived from the original on 3 December 2012. Retrieved 7 December 2012.
  19. ↑ Welch, p. 131
  20. ↑ "U Boote Heraus! [The U-boats Are Out!]". London: Imperial War Museum. Retrieved 7 December 2012.
  21. ↑ Jones, p. 57-8
  22. ↑ Tungate, p. 90
  23. ↑ Weill, p. 102
  24. ↑ Joachim-Felix, p. 991
  25. ↑ Aynsley, p. 81

Bibliography

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