Podesta Baldocchi (Podesta[1] & Baldocchi[2]) is one of the oldest operating florists in San Francisco, founded in 1871.[3][4]

Their headquarters on 224 Grant Avenue, with Italian marble artwork and tile floors, acquired from the 1915 Panama-Pacific International Exposition, was featured in Alfred Hitchcock's 1958 film Vertigo.[5][6][7][8][9][10]

In September 1999, Podesta Baldocchi was sold to Fort Lauderdale-based Gerald Stevens Inc., which operates a network of 231 floral online locations, delivering flowers, in 28 markets in the United States.[4]

In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi, as an online business.[11][12] Marc's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business.

References

  1. ↑ "Amedeo Podesta Obituary (1922 - 2016) - San Francisco, CA". Legacy.com. San Francisco Chronicle.
  2. ↑ "ABOUT US". Baldocchi & Daughters: Florals. Retrieved 18 July 2023.
  3. ↑ Jossey-Bass Publishers (1 December 2009). The Jossey-Bass Reader on Nonprofit and Public Leadership. John Wiley and Sons. pp. 349–. ISBN 978-0-470-54237-8.
  4. 1 2 "Venerable S.F. florist Podesta Baldocchi sold". sfgate.com. September 8, 1999. Retrieved 18 July 2023.
  5. ↑ Katalin Makkai (21 August 2013). Vertigo. Routledge. pp. 174–. ISBN 978-1-136-23131-5.
  6. ↑ "Podesta & Baldocchi". flickr. 25 October 2012. Retrieved 18 July 2023.
  7. ↑ "Podesta Baldocchi - San Francisco, California". OldPostcards .com. Retrieved 18 July 2023.
  8. ↑ "Podesta Baldocchi". Getty Images. 1994. Retrieved 18 July 2023.
  9. ↑ Stein, Ruthe (19 October 1996). "`Vertigo' Reality - A guide to the real and imaginary San Francisco landmarks of Hitchcock's film". SFGATE. Retrieved 18 July 2023.
  10. ↑ Lady Eve. "A Month of Vertigo". Lady Eve's Reel Life. Retrieved 18 July 2023.
  11. ↑ "San Francisco: 7 Films Showcasing the City". Spotlight on Film. 27 March 2023. Retrieved 18 July 2023.
  12. ↑ Florists, Society of American (2004). Floral Management. Society of American Florists. p. 115. Retrieved February 4, 2018.


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