Sandro Andy S.A.S
Sandro Paris
TypeSubsidiary (S.A.S)
IndustryFashion
Founded1984 (1984) in Paris, France[1]
FounderÉvelyne Chetrite
Headquarters150 du Boulevard Haussmann,
Paris
,
France
Number of locations
745[2] (2021)
Area served
Worldwide
Key people
Évelyne Chetrite & Ilan Chetrite (Artistic Directors)
Isabelle Allouch (CEO)
Products
RevenueIncrease €497.6 million[3] (2021)
ParentSMCP Group
Websitewww.sandro-paris.com

Sandro Andy S.A.S, commonly known as Sandro Paris, is a French ready-to-wear brand founded in 1984 by Évelyne Chetrite in Paris.

History

Sandro was founded by Évelyne Chetrite with the help of her husband in 1984 as a premium contemporary brand positioned between luxury designer brands and mass market brands.[1][4] Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool."[4]

It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008.[5]

Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge."[5]

Sandro's business model was exclusively wholesale until 2007 when it began opening stand-alone retail stores in Europe.[6] The first Sandro boutique in the U.S. opened in 2011 in New York City.[7]

Isabelle Allouch, a former Balenciaga executive before joining SMCP Group, was named CEO in 2019.[8]

References

  1. 1 2 Hakmi, Diyana (April 8, 2020). "How Sandro Paris founder Evelyne Chétrite defined her niche in the fashion world". Emirates Woman. Retrieved August 28, 2022.
  2. ↑ "Brands: Sandro". smcp.com. Archived from the original on August 28, 2022. Retrieved August 28, 2022.
  3. ↑ "2021 Full-Year Results" (PDF). smcp.com. March 9, 2022. Retrieved August 28, 2022.
  4. 1 2 Morris, Lucy (May 31, 2018). "Sandro: The Parisian Brand That Makes That 'French Girl' Look A Reality". Grazia. Retrieved August 28, 2022.
  5. 1 2 Marshall, Alexandra (September 15, 2017). "How a Mother and Son Duo Created Sandro Homme, a One-Stop Shop for Effortlessly Cool Menswear". W. Retrieved August 28, 2022.
  6. ↑ Moore, Booth (March 24, 2014). "Sandro and the new French contemporary fashion wave in L.A." Los Angeles Times. Retrieved August 28, 2022.
  7. ↑ Edelson, Sharon (September 15, 2011). "Sandro, Maje to Open New York Units". Women's Wear Daily. Retrieved August 28, 2022.
  8. ↑ Spencer, Mimosa (April 2, 2019). "EXCLUSIVE: SMCP Names Isabelle Allouch Sandro CEO". Women's Wear Daily. Retrieved August 28, 2022.
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