Sun Woo Lee
Born
Sun Woo Lee (이선우)
EmployerSamsung Electronics (1984–present)[1]

Sun Woo 'Sunny' Lee (이선우) is a South Korean business executive, and is the former president and chief executive officer of Samsung Electronics Europe,[2] previously serving as chief operating officer of Samsung Electronics Germany.[3]

In 2006 Lee was imprisoned for eight months and fined USD 250,000 for his involvement at Samsung in DRAM price fixing with DRAM competitors Hynix, Infineon, Micron Technology, and Elpida.[4][5]

Early life and education

Lee has a BA degree in German Studies, an MBA from Bradford University and an MSc in information technology from the University of Warwick.[1]

Samsung

Early career

Lee joined Samsung in 1984.[1] From 1989 to 1994 he worked as a marketing manager for storage media at Samsung Semiconductor Europe GmbH.[6]

From January 2001 to June 2002, Lee was Senior Manager of DRAM Sales based in Seoul.[7]

Between 2007 and 2009 Lee was President of Samsung Taiwan.[8]

On 1 February 2009 Lee was appointed as President of Samsung Germany, a position he held until his appointment as Executive Vice President of the Global Visual Display Sales and Marketing Division in 2012.[9]

In January 2014 Lee was promoted to president and chief executive officer of Samsung Electronics Europe,[10] a position he held until his replacement by YH Eom in 2015.[11]

DRAM price fixing scandal

In a Northern California district court in April 2006, Lee entered into a plea agreement with the U.S government for his criminal involvement in price fixing the U.S DRAM market. The plea agreement resulted in a sentence of eight months in prison and a USD 250,000 fine, and prevented the case going to trial in which evidence would have been formally presented.[12]

Following the sentencing, Samsung issued a statement saying that it was "strongly committed to fair competition and ethical practices and forbids anticompetitive behaviour".[5]

Lee was subsequently promoted to President of Samsung Germany in 2009,[6] and then President of Samsung Europe in 2014.[3]

References

  1. 1 2 3 "From Taunus to the Thames – Sunny Lee new European head". January 29, 2014. Retrieved April 8, 2016.
  2. ↑ "Samsung Wins Multiple European Imaging and Sound Association Awards across Smartphone, Camera and Multiroom System Categories". August 15, 2014. Retrieved April 8, 2016.
  3. 1 2 "Sunny Lee named President & CEO of Samsung Electronics Europe". January 27, 2014. Retrieved April 8, 2016.
  4. ↑ "Memory makers hit by price-fixing claims". The Register. Retrieved August 1, 2007.
  5. 1 2 "Samsung exec agrees to plead guilty to price fixing". April 20, 2007. Retrieved April 13, 2016.
  6. 1 2 "Change of leadership at Samsung Germany". February 20, 2009. Retrieved April 8, 2016.
  7. ↑ "UNITED STATES OF AMERICA,Plaintiff,v.SUN WOO LEE; YEONGHO KANG; and YOUNG WOO LEE". March 22, 2006. Retrieved April 9, 2016.
  8. ↑ "Samsung Electronics appoints new president for Germany". March 4, 2009. Retrieved April 9, 2016.
  9. ↑ "Samsung Electronics Sunny Lee appoints president and CEO of the company in Europe". January 27, 2014. Retrieved April 9, 2016.
  10. ↑ "Sunny Lee named President & CEO of Samsung Electronics Europe". January 27, 2014. Retrieved April 9, 2016.
  11. ↑ "Samsung keeps the faith in wearable tech". February 6, 2015. Retrieved April 9, 2016.
  12. ↑ "PLEA AGREEMENT: SUN WOO LEE". April 5, 2006. Retrieved April 13, 2016.


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