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|---|---|
| Frequency | 96.1 MHz (HD Radio) |
| Branding | @FM (Arroba FM) |
| Programming | |
| Format | Pop |
| Subchannels |
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| Ownership | |
| Owner |
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| XHRTP-FM | |
| History | |
First air date | January 6, 1989 (concession) September 13, 2018 (FM) |
Former frequencies | 920 kHz (1989–2020) |
| Technical information | |
| Class | A |
| ERP | 3,000 watts |
Transmitter coordinates | 19°03′39.4″N 98°13′47.6″W / 19.060944°N 98.229889°W |
| Links | |
| Website | arroba |
XHEZAR-FM is a radio station on 96.1 FM in Puebla, Puebla, Mexico. It carries the Arroba FM pop format from Grupo Radiorama.
History
XEZAR-AM 920 received its concession on January 6, 1989. It began broadcasting later that year as part of Corporación Puebla de Radiodifusión, a subsidiary company of Grupo ACIR; the concession was held by Alberto Guilbot Serros until ACIR purchased it outright in 1998. The original format was ranchera as Q Bonita. At the beginning of the 2000s, it changed its format to Spanish adult contemporary as Inolvidable; in 2004, it returned to ranchera as "Bonita". Three years later, it became 920 Noticias, a repeater of the Mexico City stations 88.9 Noticias and La 1260.
In 2009, Grupo ACIR sold a group of its stations, located throughout Mexico, to Radiorama, including XEZAR-AM. This was Radiorama's first station in the Puebla market, and the company opted to lease it out to Grupo Oro. It changed to grupera music as La Z before becoming W Radio Puebla in 2012.
In 2014, control of XEZAR-AM was taken over by Radiorama. Under Radiorama operation, its formats have been Encuentro 920, airing a pop format, and Éxtasis Digital, English-language classic hits. In 2017, it joined the Arroba FM pop network.
XEZAR migrated to FM on September 13, 2018, as XHEZAR-FM 96.1. A new tower was installed at the Radiorama studios. The AM station concluded broadcasting in 2020.[1]